Users' path through the web is achieved. How to configure ga4? To be able to use this powerful tool, the first step is to configure it and proceed with its installation. Obtaining more specific data and focused on knowing if the objectives of your strategy have been met will depend on the configuration of google analitycs 4. Inesem business school course in web analytics (university degree with 5 ects credits) more information there are three steps to installing google analytics: set up google analytics account: 1.
Go to analytics.google.com 2. Click on “ start measurement ”. 3. Write an account name, it is recommended that it coincides with that of the company. 4. Settings to share data. 5. Click on “ next ”. 6. Write the name of the property (aimed at e commerce photo editing people who work with several websites in the same company) 7. Verify the currency to be used and the time zone. 8. Click on “ show advanced options ”. 9. Activate the option “ create a university analytics property ” 10. Enter the url of the web. 11. Click on “ next ” 12. Insert the size of the industry and company. 13. Click on “ create ” 14. Accept the google analytics terms of service. 15. Verify that everything is correct including the http/https and www/no www elements. Add the google analytics 4 tag to your website.
This tool will be able to collect data, only if the tag has been previously installed on the website. Depending on the site configuration it will be done one way or another: using wordpress 1. Install the ga google analytics plugin 2. Access the plugin settings 3. Copy the ga measurement ide and paste it into the tracking ide box in the plugin settings. 4. Go to the “ tracking method ” options and select “ global side tag ” 5. Save changes using wix 1. Go to the “ marketing integrations ” option 2. Click “ connect ” in google