Each month, thousands of people search for “backlink checker” in Google:
We currently rank #1 for this term (and many others) with our free backlink checker:
This helps to generate demand for our products because our free backlink checker is a free version of our premium tool.
In this guide, you’ll learn:
What demand generation is
Why demand generation is important
How demand generation differs from lead generation
5 tried and tested demand generation strategies
What is demand generation?
Demand generation is the process of building awareness and interest for your products or services. Any marketing tactics that help you achieve this are methods of demand generation.
Why is demand generation important?
Demand generation is important because people need to be aware of and interested in what you’re selling before they can consider buying it.
If you’re familiar with the buyer’s journey, you’ll already know this because awareness and interest are the first two stages:
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
If that sounds confusing, think about how TV ads work…
Apple doesn’t waste its 30-second slot telling how much each new iPhone costs. Instead, it explains what’s new, how it will impact your life, and how it will make you feel. In other words, it creates awareness and interest for the new model.
This. Generates. Demand.
It’s only after you demand the new iPhone that you might consider walking into an Apple Store to buy one.
Demand generation vs. lead generation
The difference between demand generation and lead generation is that although both focus on creating awareness and interest for a product or service, lead generation also captures the information of interested people so you can follow up with them.
For example, this podcast episode with our CMO, Tim Soulo, generates demand but not leads—at least not directly:
That’s because Tim talks about Ahrefs (awareness) and how we use it to get organic traffic (interest), but we can’t capture leads via the podcast itself. We have to rely on listeners being interested enough in our product to sign up for Ahrefs Webmaster Tools (AWT).