Even if your site doesn't have featured snippets, a review of your competitors' featured snippets will be informative to give you a starting point for a list of keywords you might want to focus on. Fortunately, there are a few tools available that can help you find keywords that currently contain snippets. SEMrush makes it easy to find your code snippets. And this method also works well when you are looking for your competitors' code snippets. To get started, head over to "Positions" in "Organic Research." You can then filter the list of keywords under Advanced Filters by: Include > SERP Features > Featured Snippets, or you can simply select the "Featured Snippet" link under the "SERP Features" list on the right side of the page .
Stat Search Analytics is another great tool for finding tracking code snippets. You will first need to create a list of keywords to upload to Stat. Once Stat has your keyword rankings, the Stat interface will show you which of your tracked keywords jewelry retouching service produce snippet result types, which Stat marks as “answer” type results. With Stat, you can filter these keywords to focus on the ones you rank for in the top 10 results, as well as the tag keywords you want to track. SearchMetrics Suite also offers snippet tracking.
They call them “Direct Answers,” but you can see in the screenshot below where they've filtered for a set of terms that nytimes.com ranks where there are direct answers. In many cases, these direct answers are featured snippets, as you can see in the example, "Vegan Thanksgiving Recipes." Step 2: Find great keyword candidates for featured snippets Now that we have a baseline and a better understanding of which keywords get snippets, let's uncover more opportunities. Finding great candidates for featured snippets comes down to good old-fashioned keyword research.