If attention (or traffic) is the currency of the new economy, what attracts it? The answer is relevant content. Content is the primary way a website gains its own personality, generates organic traffic, and retains visitors. The products in the two estores may be similar, but if one of them has an updated and popular blog with lots of useful information, it will definitely be liked by customers. The idea behind attracting visitors first is that a group of individuals spending time on a particular platform will start buying without further suggestions. In this way, content helps in the conversion process of turning simple visitors into paid customers.
Content and e-commerce whatsapp database Content is an addition to the product that creates the story. The story then "sells" the product to its target audience. This starts as soon as you select the website name and URL. Therefore, the content needs to answer some important questions such as. Who are you and what exactly do you do? Why are you better than your competition? Why should i choose you? Who are your services/products for? How much do they cost? how do they work? Do they benefit users? What do you expect from your users? What impact does it have on your life? Creating the ideal content for your e-commerce website requires identifying and understanding your visitor and customer base. Engagement can be created by playing according to their needs, wants and tastes.
Avid customers not only buy your products, but also join the community surrounding your brand and organically raise your awareness through sharing. You can use many types of content to reach and attract your customers. Each has its own strengths and weaknesses and works better in different parts of a wider audience. Therefore, the right combination of content will diversify your customer base. From there, the larger process of identifying new customers and coming up with content to address them begins. At each step, your sales will increase and your business will grow. Content type 1) text-based content The most common types of content are used to provide additional information about a product, its history, its usage, and so on.