In this new round of online car-hailing wars, various platforms cannot tolerate fire and water, but if you look at the long-term telemarketing list perspective, this money-burning subsidy is just a small wave in the waves of several wars on the online car-hailing platform. Looking back at the history, since the establishment of Yidao Yongche in 2010, in 2012, Shaoyaozhuche, Didi Chuxing, and Kuaidi Dache were founded one after another. In the past 10 years, Didi merged with Kuaidi and Uber (China) successively, and unified the rivers and lakes.
Although Didi has become an absolute leader in 2015, cross-border competitors will continue to emerge every year since telemarketing list then, mainly including B2C platforms endorsed by car companies (Cao Cao Travel, T3 Travel), and third-party aggregation platforms (AutoNavi, AutoNavi, etc.). Meituan taxi). Why did this happen, and how did the online car-hailing become the "sweet pastry" of many players? Is it because of the "money way"? I am afraid not necessarily. In 2017 and 2018, when Didi maintained a market share of more than 90%, it lost 2.5 billion and 10.9 billion respectively.
In the latest prospectus, Didi Chuxing’s net losses in 2019 and 2020 were 9.7 billion and 10.6 billion respectively. It was not until the first quarter of this year that it achieved a net profit of 5.48 billion after 8 consecutive years of losses. The leaders in the industry can only maintain a state of small profits, and for other players, making profits is even more difficult. So many players who have entered the online car-hailing market may just mean drunkards, and it needs to be discussed separately here. Take Meituan and AutoNavi (Alibaba) for example, the Internet giants’ deployment of online car-hailing is because travel services are high-frequency and rigid needs, which can not only enrich the breadth of local life business.